81hours is devoted to intense moments. Fabrics perfected down to the last detail, so delicate and fine that they flatter the skin with every movement. Designs that combine the timelessness of high-end basics with a modern twist, so the feeling of luxury lasts across trends and seasons.
Right from the outset, essential sources of inspiration have been found in the international fashion world. The label’s founders, Alona and Emmanuel Cassin, travel to explore major stylistic trends that meet the demand for premium essentials in Germany. The idea of 81hours was born in 1999: inspired by the Los Angeles lifestyle, the young T-shirt label was designed to bring lightness and passion to the German-speaking market.